Thursday, March 3, 2011
Tapscott's Eight Net Gen Norms
The eight norms of Net Gen according to Tapscott are freedom, customization, scrutiny, integrity, collaboration, entertainment, speed, and innovation. These are all things that the Net Gen expects from today's technology. The first norm, freedom, could be simply described as the numerous choices technology and the internet have given us. Growing up in this generation has allowed us to choose what we want, when we want, and how we want. The second is customization. Customization in the Net Gen applies to every person. Whenever we get a new phone, the first thing we do is change the background. Instead of using technology to work, we make technology work for us. All the technology we own is customized, from personal ring tones to backgrounds. The whole point of social networking sites now is to personalize your profile and page to represent yourself to other people. Next up is scrutiny. The Net Gen people have learned to be skeptical when taking in information. We've had to learn to decipher whats real and what's not. There are too many false sources and scammers on the internet to not scrutinize. After that is integrity. With all the information in the world that the Net Genners have been introduced to, it's hard for us not to care. Integrity includes honesty, consideration, and abiding by commitments. With everything that's currently going on in the world that we've been exposed to through technology, we feel like it's our duty to do something. The next norm is collaboration. Collaboration for the Net Gen is simply coming together to share ideas. Entertainment for our generation is huge. It's probably the reason we use technology ninety percent of the time. Speed is a norm that the Net Genners are really intent on having. A slow internet connection is the WORST thing in the world. We want our information, music, and games instantly and we get impatient and frustrated if that's not the case. Innovation is the last norm. Cooler, faster, and more advanced technological devices are constantly replacing the ones we have now. Sometimes a new version of a phone will be out before you even have a chance to get the original. These norms are really dead on. Our generation is completely dependent and entangled in technology. We expect these things when using technology.
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